Media monitoring is the process of carefully reading, watching or listening to the editorial content of media sources (including newspapers, magazines, commercial magazines, stations and internet) on an ongoing basis and identifying, saving and analyzing the content that specifically keywords or themes contain.
Monitoring the media.
Monitoring editorial content of news sources, including newspapers, magazines, commercial magazines, TV and radio stations are far the most common form of media monitoring. This Typalls is known as “News Monitoring”.
Most companies, government, non-profit organizations (for example, hospitals, universities, associations, etc.) and individuals, such as writers and celebrities, use media monitoring as a tool to identify name your organization, its brands and managers news. media. Some organizations also implement media monitoring tools to track the success of their press releases, to find information on competitors and specific problems to the organization involved, conduct a referral review against competitors, corporate reputation or fire, the intelligence of each other Bring the industry to understand better. The strengths and weaknesses of corporate communication, to identify new business opportunities and other purposes. In addition to monitoring news, many organizations now also monitor social networks on the Internet, follow the mouth of mouth to mention their organization in social networks, such as Facebook, Twitter, blogs, message boards and forums. This is commonly known as social networking monitoring, mouth monitoring or vibrant monitoring. Media monitoring profile and search terms The monitoring process begins with the search profile and search terms or keywords or keyword phrases. Visit:- https://anvi.media/
The Search Profile contains the Terms of Service: The means that will be monitored, the type of articles and / or mention that must be delivered, the period of monitoring and the method of delivery of the article. The terms of search are the keywords or key phrases that must appear in the article, such as the name of the organization or its affiliates or brands. An article containing a query is usually called “clip” or “cut”, “News clip”, or “Press cut”. Cuts are physically delivered by mail or as a digital file, usually by e-mail. While some organizations use internal staff to monitor news and social networks, most companies and PR agencies subcontract function to commercial services. Commercial services can generally provide a more complete media cover as internal staff using online news monitoring tools, such as Google News. Commercial media monitoring services often offer better results at a lower cost than the actual labor cost of internal news monitoring with staff. Media Monitoring History Media Monitoring started in the nineteenth century as press cracker services. Cutting services (called “purple cut” in Europe) Human readers employees to scan articles in printed news publications that seek the documents of various customers. Readers marked documents on items, then use shaving blades to cut marked items, placed the articles finished in customer folders and deliver clips by email to the client.
Most press cultivation services serve a limited geographical area, a country, for example, and publications monitored in a single language. According to GE, Kodak studies and other organizations in the 1970s, human readers often lose 30 to 40% of items that are keywords from clients, mainly because readers quickly scanned articles for words key to a few clients, without reading the words of the articles. Through word transmission monitoring services in the 1950s, specialized transfer monitoring companies start monitoring TV news broadcasts by mentioning the documents of their client’s company. Initially, Transmish monitoring companies used people to see programs, write summaries of content and registration of clients’ keywords. The development of Betamax and VHS videocontraffic recorders, along with the text of captions for hearing disabled, allowed transfer monitors to sign the programs and use the software to look for the text of captions for clients. In the United States, the closed title system is still in use, although computers (no video recordings) are now being used to record the programs.
In countries not closed title text embedded in the TV transfer signal, transmission monitoring companies now often use voice software to create a character based on the characters that can be searched keywords. The closed text subtitle and the latest generation voice software for text is about 70% to 80% and correct. Online media monitoring Internet growth and worldwide web in the 1990s has led to online media monitoring services with automatic processes to monitor online news. Online Services Implement Specialized Software Called Robots, Bots or Spiders R